Opal Apple Announces Winner of SupercrispiOpalicious Jingle Contest
YAKIMA, Wash., May 8, 2018 - Opal®, the highly-acclaimed apple creating a frenzy in the category, crowned Angie G. of Covington, Kentucky the Grand Prize winner in the SupercrispiOpalicious Jingle contest. Taking place this spring, the contest challenged fans to create and perform their own original song on video about why they love Opal apples.
Angie's original song, "The First Time I Had an Opal Apple," was well received by a panel of judges for its creativity, originality and energy. The contest then moved into its second phase with a public voting period via the Opal apples website. Angie's entry was chosen as the Grand Prize winner based on a mix of the public vote and a second round of scoring by judges for musicality and originality.
Angie's hard work was rewarded with a trip for two to New York City including round-trip airfare, a three-night stay at the Kimberly Hotel, two Broadway show tickets, and cash for additional expenses and fun.
Watch Angie G.'s "The First Time I Had an Opal Apple HERE.
"We really enjoyed viewing all of the entries and were impressed by everyone's creativity to capture Opal's crisp, delicious taste and fun-loving spirit in their songs," said Chuck Zeutenhorst, general manager of FirstFruits Marketing. "Angie's entry really hit all the marks and we look forward to sharing her jingle with all of our Opal apple fans across the country."
Hilary L., the Second Place winner with her original song "Sunshine and Good Times," was awarded a gift card and third place winner James F. also received a gift card for his song, "Opie's Ode to the Opal Apple." All entries can be viewed by visiting this LINK.
The contest set out to drive both brand awareness and consumer engagement, with success coming in the form of tens of thousands of views of both the contestants' entries and contest hype video. Additionally, Opal saw thousands of comments, shares and mentions on social media throughout the contest. Angie's video and song will continue to appear on the Opal apple website and social media and become a permanent part of Opal's creative content driving consumer excitement and engagement.
Opal apples are supported all season long with an innovative marketing strategy including in-store support, a full calendar of consumer events and public relations, engaging social media and digital content, partnerships with consumer influencers and a highly-targeted digital advertising campaign.
FirstFruits represents Broetje Orchards, a leader in Washington organic apple production and an innovator in new varieties to the market, as well as Congdon Orchards. As the exclusive marketer of the Opal®, FirstFruits offers the variety in both organic and conventional options and expects supplies to last through June 2018.
For more information, contact East Coast Regional Marketer Dennis Jackson or West Coast Regional Marketer Tim Corkill. Learn more about Opal apples at www.opalapples.com.
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About FirstFruits Marketing of Washington
FirstFruits Marketing is a collaborative apple marketing company owned by Ralph and Cheryl Broetje. Their growers share a commitment to producing high quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit www.firstfruits.com.
About Opal® Apple
Opal apple is known as the apple with a purpose. Grown only in Washington by Broetje and Congdon Orchards, this Golden Delicious-Topaz cross apple variety was introduced by FirstFruits Marketing in 2010 to wide consumer and media acclaim. Its distinctive color, flavor and texture are not the only qualities that make this product unique: with a tag line of "Taste the Difference, Make a Difference," Opal was created to make a difference in communities across the nation. Every year, FirstFruits Marketing donates a percentage of sales of every case of apples to worthy organizations that address issues like hunger, food safety, sustainability and the environment. UEB 32642 variety apples are grown exclusively by Broetje and Congdon Orchards and distributed under the OPAL® brand name by FirstFruits Marketing in North America.