Press Releases
Wholesum, leading Fair Trade Certified growers and shippers of fresh, 100% organic produce is bringing a fresh take on produce to the spotlight at this year’s Global Organic Produce Expo. As event sponsors, Wholesum will not only showcase their organic offerings but also celebrate the boundless imagination of high school artists during the expo’s opening reception.
Fresha, a leading provider of high-quality, locally grown carrots, is proud to introduce a refreshing update to its packaging. The new packaging not only showcases a modern, vibrant design but also underscores Fresha's unwavering commitment to providing the same great-tasting, high-quality carrots that customers have come to love.
FirstFruits Farms, a leading provider of premium apples, is delighted to announce the resounding success of the second annual National Opal Apple Day held on December 9th. This unique celebration, dedicated exclusively to Opal apples, highlights the exceptional qualities of this apple variety, earning it the distinction of having its own dedicated day for the second consecutive year.
FirstFruits Farms, a leading name in the tree fruit sector, is thrilled to announce the successful acquisition of Applewood Orchards and Applewood Fresh Growers. This merger marks a significant milestone in the company's continuous pursuit of excellence and expansion.
Pacific Trellis Fruit, LLC. dba Dulcinea Farms, the owner of the Dulcinea® brand, announced that after several years of successful production trials, they will be expanding the sourcing of their PureHeart® Mini Seedless Watermelon from Guatemala beginning in January 2024 and extending into April. Product shipped will arrive via the West Coast Port Hueneme, California, as well as to the East Coast, through Port Everglades, Florida.
Giorgio Fresh Co. is preparing for this year's IFPA event in Anaheim, CA, eagerly awaiting to announce the latest addition to their popular stuffed mushroom line; it’s everything consumers are looking for.
Tasteful Selections®, a specialty potato brand from RPE LLC, continues to innovate to stay ahead of the evolving needs of retailers and consumers by introducing its new product, Potatoes Your Way™. Recognizing that consumers search for potato-cooking solutions and recipe inspiration an average of 6,600 times each month, this product addresses a critical need for simplicity in the kitchen. Potatoes Your Way offers a hassle-free cooking experience, presenting 16 oz. of fresh Honey Gold® potatoes paired with carefully crafted seasoning, all packaged in a sustainable fiber tray. This innovative offering combines consumer insights with culinary trends, providing value and convenience at a competitive price point.
BelleHarvest, renowned as one of Michigan's oldest grower-owned distributors of fresh apples, proudly celebrates the overwhelming success of its local Michigan vegetable program. This achievement not only reaffirms their unwavering commitment to providing fresh, locally sourced produce but also marks an exciting turning point for the company as they embark on an expansion journey. Additionally with that expansion, BelleHarvest is pleased to introduce Nick Teriaca, who will play a pivotal role in driving the program's ambitious growth plans.
Pacific Trellis Fruit, a year-round grower, shipper, and marketer of premium fresh fruit, will be adding Donut Peaches and Extra Sweet nectarines this coming year to its successful inaugural offering of imported specialty plum varieties to create a full line of premium stone fruit during the Southern Hemisphere Season. The company is gearing up for the new high-flavor arrivals from Chile with the Donut Peaches available in mid-December and Nectarines beginning in January. All six items will now be offered in both 2lb. or 1lb. clamshells, offering consumers quality, convenience, and safety. These high-graphic labels will pop on display and will be sure to create some eye-catching attention!
Introducing the Burbank Reserve, a remarkable gem in the world of potatoes that effortlessly marries the qualities of casual and fine-dining restaurant excellence. Originating from the Pacific Northwest, this extraordinary variety is now accessible to retailers and consumers through the steadfast commitment of Farmer's Promise, a well-known champion of quality. “The Burbank Reserve is presented with pride by the West family of Nuto Farms, a fourth-generation farming institution nestled in the bustling heart of Rice Lake, Wisconsin,” says Rachel Atkinson-Leach, Vice President of Brand & Category Excellence for RPE. “We invite you to savor this culinary sensation at your very own table; our Farmer’s Promise to you is that the Burbank Reserve possesses the remarkable ability to transform everyday meals into unforgettable culinary experiences,” Atkinson-Leach states.
