Successful Launch of a Groundbreaking Tearless Onion
Overview
Sunions, America’s first tearless and sweet onion, launched in the fall of 2017. After nearly 30 years of research and development and through natural hybridization, the onion was perfected. Sunions have a game-changing tearless, and sweet flavor that only gets better with age. Nunhems, the seed company behind Sunions, partnered with GoldenSun Insights to create a robust marketing campaign targeting each layer of the marketing funnel to ensure Sunions is at peak awareness of consumers and retailers during their short season.
Strategy
With Sunions being a game-changer in the kitchen, GSI and Nunhems knew the brand had to have a fun, playful brand archetype that would speak to consumers long past the inaugural season. GSI developed the brand and extensive marketing strategy to support that positioning. Leveraging GSI’s proprietary marketing strategies, Sunions has delivered successful results for growers and retailers year after year.
One of GSI’s main objectives is to increase brand awareness of Sunions through unique public relations and influencer partnership campaigns. GSI’s extensive marketing strategy includes Social Media Content Creation, Influencer Partnerships, Videography, Photography, Recipe Development, Packaging Design, Retail Marketing, and eCommerce Support.
Results
Sunions has continued to break barriers in the stagnant onion category with the support of a comprehensive marketing plan and a well-rounded business strategy from GSI.
