Rethinking the Direct-to-Consumer Strategy
Overview
Titan Farms is the largest peach grower on the east coast, with over 7,000 acres of peaches, bell pepper, eggplant, and broccoli in production. They are committed to assuring customers that their peaches and other produce have been grown and handled according to the highest possible standards in the marketplace. GoldenSun Insights partnered with Titan Farms to launch their direct-to-consumer peach box, Carolina Beauty Peaches.
Strategy
GSI comprised a robust 360 marketing campaign targeting every layer of the marketing funnel to introduce the Carolina Beauty peach gift box to a wider audience and increase online sales through Titan Farms’ e-commerce platform. Since the project was in the beginning stages, GSI strove to provide Titan Farms with a cost-effective solution for processing and shipping orders.
GoldenSun Insights outlined a 360-degree campaign to present at the c-suite level including:
- Shopify Refresh
- Shipping Solutions
- Social Media Advertising
- Retargeting/Prospective Digital Ads
- PR Strategy
- Influencer Marketing
- TV Spots
- Text Notifications
- Email Marketing
Results
By targeting each layer of the marketing funnel, GoldenSun Insights was able to convert more loyal customers and increase e-commerce sales year over year for Carolina Beauty Peaches.
