Our impact goes far beyond just our client base.
Randy Riley
Co-owner
Randy started his career as a produce clerk in retail stores and since graduated to other roles such as Produce Coordinator, Produce Buyer, Promotional Planner, and Category Manager. Prior to GoldenSun, he was the Director of Produce Merchandising & Procurement for Kroger. He is admired for his breadth of knowledge, strategic mindset, and new and innovative ways of solving complex issues within the produce industry.
AgriThority Annual Symposium
March 2021
Randy Riley shared his knowledge on investments in Controlled Environment Agriculture and the future of the industry.
"There has been increased interest from retailers in CEA for a handful of reasons. When you think about retail and foodservice buyers, they seek to simplify and streamline supply chains. As retail becomes more competitive and in some ways more complex, retailers are associating simplicity with CEA."
- Randy Riley
American Seed Trade Association's (ASTA) 60th Vegetable and Flower Seed Conference
January 2021
Randy Riley presented on market disruptions and how to innovate through change. Riley shared his valuable insights on supply chain sustainability and how positive disrupters in our industry are creating waves of change.
"As we continue to deal with the impacts of the global pandemic, Randy’s insight into the current and future state of the agriculture—and more specifically the produce—food value chain couldn’t be timelier,” said ASTA President and CEO Andy LaVigne. “Our international audience is looking forward to hearing the perspective of Randy and others about what we can learn from recent market disruptions, and how we can use those learnings to be better prepared for future challenges threatening our global food security."
- Andy LaVigne, President and CEO
Jason Fuller
Co-owner
Prior to joining GoldenSun Insights, Jason started his career in the Salinas Valley with Markon as a field representative then on to the desk as a purchasing manager. After Markon, Jason sold for premiere grower/shippers like T&A and Freshkist. After relocating to Bakersfield, CA, Jason took a position in table grapes with Castlerock Vineyards, eventually moving on to Vice President of Sales and Marketing for Sun World. He is admired for his knowledge and expertise in the grower/shipper community and his strategic mindset leading to consistent achievements and profitable results.
Verdant Partners LLC
March 2021
Jason Fuller and Randy Riley, two produce industry veterans, have joined Verdant Partners’ team of Advisors to promote M&A services further. Together, Riley and Fuller have over 55 years of experience in the produce industry and are looking forward to the partnership with Verdant Partners. Verdant differentiates itself from other M&A firms by aligning with industry-specific specialists to further understand the complicated issues and observed trends and bring unmatched value to clientele.
Purdue University Center for Food and Agricultural Business
September 2021
Co-owners, Randy Riley and Jason Fuller, will be attending the Purdue Food and Agribusiness Executive Summit to share more of their industry insights and valuable knowledge on the opportunities post-crisis in the fresh produce supply chain on September 28-30, 2021.
"In our experience, we expect the shift in consumers’ buying habits to continue post-pandemic. We know online e-commerce platforms and brands have the opportunity to capitalize on online grocery shopping by developing a digital strategy that helps them engage with the consumer. Suppliers also have the opportunity to become even more integrated with retailers and form deeper partnerships that will give them a greater sense of surety of supply."
- Randy Riley
"Another thing that stands out to us is grocery retailers’ focus on market share. In tactical terms, this means they could focus more on price. One example might be retailers featuring hot “loss leaders” at an accelerated pace on front-page ads, which will likely put pressure on the supply chain for lower costs to reach aggressive price points."
- Jason Fuller
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